The conference enables FPG to showcase itself to over 57 different countries

Asia’s leading trade show and conference event was held last month from 2 - 4 September 2009. Members from FPG’s Exports and Imports division travelled to Hong Kong to represent the company at the International Trade Fair for Fruit and Vegetables.

Now in its third year, Asia Fruit Logistica has established itself as the leading international exhibition for fresh fruit and vegetable marketing in Asia. The conference enables FPG to showcase itself to over 57 different countries, and more than 3,500 top decision makers within the global produce industry.

This was FPG’s second year as an Exhibitor at the Trade Fair, which involved establishing a booth display complete with furnishings and POS material. Having a display enables exhibitors their own space and setting to talk to other industry members one on one.

Export Category Manager, Vaughn Graham identifies that the conference allows him to “Kill many birds with One stone”.  “Many of FPG’s existing export customers from around the world attend this conference each year, and we see this as a good time to jointly review the past season and discuss coming supply opportunities with each of our customers.  We are always looking for excellent trading partners and many potential supermarket and wholesale market customers; the event provides a platform for introductions to establish new business and relationships.”

“With the Global Financial Crisis taking hold over the past 12 months and Ramadan festivities tying up our Muslim friends’ calendars; we were pleased with the overall turn out our existing customers and suppliers. Asia Fruit Logistica is the signature event for Australian produce to showcase its offering to Asia, and I was very privileged to attend it and look forward to 2010,” said Vaughn.
Back