The new formation of Fresh Produce Group Western AustraliaThe business will formally commence trading at the end of August 2011 and will be based in Perth.
FPGWA is a joint venture between FPG and First Pick Marketing Pty Ltd. First Pick has as its main shareholders Tim Hyde and Ben Tanner and will also have a number of key growers joining them over the coming months.
Tim is a large grower of grapes, citrus and bananas in WA and also runs a horticulture contracting business where he consults to growers primarily around irrigation and agronomic practices - Tim is also the current Chairman of Sweeter Bananas in WA.
Ben was previously the State Manager for WA for the Costa Group and was responsible for setting up the company's operations in WA over the past 10 years.
The business will initially focus on developing key categories on the domestic front and will work with Imports to ensure a higher level of service to our customers.